2026
Print Design
Exhibition Design
Violette_FR is a beauty and skincare brand created and led by makeup artist, Violette Serrat. Products range from the viral Bisou Balm line to the restoring Boum-Boum Milk moisturizing toner spray.
Was brought on as a digital designer consultant to assist the Creative Director with digital and print assets. Created retailer and site PDP assets for Sephora, Oh My Cream, MECCA Australia, Moda Operandi, violettefr.com.
Installed an exhibition for Plume Eyeshadow launch at Amelie du Chalard Gallery in Soho, NYC. All exhibition photos belong to respective owners here.
2020-2026
Video Editing
PMG is a luxury makeup brand created and led by legendary makeup titan, Dame Pat McGrath (DBE). PMG Labs has continued to launch obsession-worthy cosmetics while pushing the boundaries of beauty since the brand’s inception in 2015.
My duties included designing multi-channel marketing deliverables which included site assets, email campaigns, digital ads, video editing, and retailer requests. Worked with the marketing team to create marketing and brand strategy for product launches.
Collaborated with outside partners to create promotional campaigns on limited edition product drops. Some partners include: Bridgerton (Netflix & Shondaland), Star Wars (Disney), Supreme New York, The Bride! (Warner Bros.), The Metropolitan Museum of Art, Taylor Swift etc.
2020-2021
Brand Redesign
SiriusXM is a leading subscription based broadcasting corporation that provides satellite radio and online radio services to its subscribers.
Social Media Brand Redesign for Brand Channels (The Highway, HipHop Nation, Octane, Outlaw Country, Hits 1, Chill, Alt Nation, Heart & Soul, Volume), Partner Channels (U2 X-Radio, Diplo’s Revolution, The Beatles Channel, E Street Radio, Ozzy’s Boneyard, Pearl Jam Radio) + Radio Channels (Doctor Radio, Kids Place Live, Comedy Upcoming Guest).
2019-2020
2025-2026
Email Redesign
The Dana Foundation is a private philanthropy organization working to advance neuroscience through providing grants and support to scientists which in turn benefits society and reflects the aspirations of all people.
Redesigned responsive email templates (MailChimp) for Brain Awareness Week,
Weekly Newsletter, + Cerebrum (science journal).
Designed social media graphics for the upcoming 75th Anniversary and ads for Nature Magazine.
2016-2020
Front-end code (Dreamweaver)
Client-Facing
Data Axle is a B2B/B2C organization that helps businesses acquire and retain customers by providing data, technology, and marketing services.
Designed, coded (Dreamweaver) and presented fully responsive marketing emails for clients, Olive Garden + Choice Hotels.
Collaborated with Web Production + Dev Teams to create a responsive carousel used exclusively for front-end email design.
Helped grow Choice's email channel revenue from $400M to $440M within 1 year.
2014-2016
Art Direction
Social Media
BaubleBar is a DTC-ecomm jewelry and accessories brand known for their customizable charm bracelets, bead kits, phone accessories and affordable yet chic jewelry.
Worked alongside bigger departments (sourcing, customer-support, marketing and social) and within smaller teams (photo, design, web production + dev) to provide digital deliverables across all mediums (site, email, social, campaigns, ads).
Provided some part-time hand modeling for the organization to use on social and .com.